Media: Representation and Audience Essay

[missmcgrory]

Guidance notes from today:



AUDIENCE AND REPRESENTATION ESSAY

Checklist:
AUDIENCE:
Target Audience
MoA
Preferred Reading
Diff decoding

REPRESENTATIONS
Stereotypes and how language creates them
Link to cultural assumptions of audience (i.e. people associate Italians with the mafia…)
Link to purpose (to attract an audience)

Content:
Men – theme of masculinity. Sonny/Don. Violence. Male target audience

Women – represented as hysterical/ciphers, therefore women differentially decode

Italian Americans – some would enjoy the positive representations – Sicily, family values

Italian Americans, some would differentially decode due to stereotypes about them being in the mafia – violence, corruption, murder

Mafia – Positively represented so would accept preferred reading. Give examples of positive representations of the mafia e.g. Don not wanting to do drugs etc.



Consider:

What is in the film to appeal to each of the target audiences? Focus on the representations that would appeal to different audience groups.

Who would be offended by the representations and therefore differentially decode?

[missmcgrory]

Media Analysis Essay Plan: Audience and Representation

Intro
Include:

Text
genre
Purpose
Target audience
Representations
*****mention that the representations are linked to/have an impact the different audience groups. Positive representations of target audience groups such as ….. appeal to them and make them enjoy the film and the negative representations of…………. Cause these audience groups to be offended and differentially decode the film.

Main Body
2 paragraphs:
Example of a representation/stereotype
How it is established through language in a specific scene
How this representation appeals to one of the target audiences you mentioned in your intro

2 paragraphs:
Example of a representation/stereotype
How it is established through language in a specific scene
How this representation offends one audience group mentioned in your intro and causes them to differentially decode.


Conclusion
Summarise your argument by saying what the positive representations are and how they appeal to different target audience groups. Say what the negative stereotypes in the film are and how they are differentially decoded by some audience groups. Reiterate that these key aspects are linked.

[ggmzuplk]

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